Puma is continuing its strategy to sponsor football teams that...

2008-06-11T00:00:00

Puma is continuing its strategy to sponsor football teams that are not necessarily the best, but are interesting. Puma’s latest team is Germany’s Hoffenheim, which made it into the Bundesliga recently. A co-founder of the software company SAP, Dietmar Hopp, invested a lot of money in the club to raise ...

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