Puma is rolling out its “Bring Me Back“ program in cooperation with I:CO, a global recycling company. Starting today, Puma is installing recycling bins at its corporate stores in Germany, allowing customers to dump used shoes, apparel and accessories of any brand. The idea is to reuse them, if the products are still in good condition, or to break them down to create raw materials. Currently “Bring Me Back” is focused on Puma's German corporate stores, which are located in Berlin, Düsseldorf, Munich, Hamburg, Augsburg and at the company's headquarters in Herzogenaurach, among others. Puma plans to add a few more markets in October and a global rollout in January 2013.

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