Puma is said to be in talks about taking over the sponsorship of the AC Milan football club from Adidas next year. However, the discussions reportedly revolve around a sponsorship fee of only €10 million to €15 million per year, about half what the company is paying for Arsenal in the U.K. Besides Arsenal and Chelsea in the U.K., it also sponsors Borussia Dortmund in Germany and will take over the Olympique de Marseille in France next year.

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