Puma has unveiled a new partnership with F1 Academy, a female-only racing championship, which will start its second season in early March. Under the terms of the agreement, Puma becomes a key race gear supplier to six F1 Academy drivers. The brand is also making a statement with “one exceptional car and driver” through the Puma car, featuring a special Puma livery, driven by 17-year-old Aurelia Nobels.
The F1 Academy was created in 2023 as the W Series, held for three seasons from 2019 to 2022, fell into administration. Puma was the official racewear supplier for the W Series during the three seasons. Susie Wolff, wife of motorsport executive and Mercedes team boss Toto Wolff, is the managing director of F1 Academy.
