Puma and the Mercedes-AMG Petronas Formula 1 Team have unveiled the Natural Performance collection for SS2024, represented by F1 driver George Russell.
According to Puma, bionics is the driving force behind the collection, as the designers were inspired by nature’s functions and forms, resulting in a clean and organic look that reflects the team’s commitment to sustainability and efficiency. Pop highlights, contoured graphics and an innovative distortion effect inspired by the speed and G-forces of the new F1 car’s front wing create a distinct visual language to highlight the connection between the collection and motorsport technology.
The collection is available now at selected Puma stores and online at puma.com.
