Puma regains shelf space and a little swagger

2017-02-22T00:00:00

On the screen behind Bjørn Gulden were quotes from several influential sports retailers, from Foot Locker to Courir, Intersport and DTLR, all of them gushing about growing demand for Puma products and the brand's regained appeal. The group's chief executive could thus boast that he had moved ahead with a ...

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