Puma will be supporting the Museum of European and Mediterranean Civilizations (Mucem) in Marseille until 2021. The brand is the technical sponsor of the Olympic de Marseille, also known as OM, the French football club in Marseille that plays in Ligue 1, and the partnership is said to be a way to show the brand's broader commitment to the city. One of the three jerseys of the OM for the 2019/2020 season will be inspired by the museum's architecture, to celebrate the new cultural partnership.
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