Puma will launch a new marketing campaign for its lifestyle...

Puma will launch a new marketing campaign for its lifestyle shoe and apparel collections, starting at the beginning of 2014. The former campaign, ‘Puma Social,' will be phased out at the end of the coming autumn/winter season. The new campaign, ‘Next starts now,' will be a global initiative covering PR ...

SIGN-IN if you are already a subscriber of SGI Europe - or Register a free account

Gated access promo

Start your 30-day trial for just €9.90

Get access to what the top decision makers are reading in the sporting goods industry:

  • Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
  • Essential E-mail Briefings with the latest analysis and most important industry developments
  • Find inspiration to drive your business forward with our case studies and best practices on business opportunities
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry

For team or company-wide subscriptions and enquiries see our corporate membership page.