Puma will replace Hummel as the technical sponsor of SpVgg Greuther Fürth, a team playing in the Bundesliga, starting with the 2020/21 season. The long-term contract is going to be useful for the Wild Cat because the city of Fürth is not far from its head office in Herzogenaurach. This will allow the brand to conduct professional product tests and research there, in addition to local marketing activities.

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