Puma will reportedly replace Umbro in July as the kit sponsor of PSV Eindhoven, the Dutch football club. According to a local newspaper, the Eindhovens Dagblad, Puma has inked a five-year agreement with PSV worth between €40 million and €50 million, roughly three times what the club is receiving from Umbro. Puma has recently established similar deals with Manchester City in the English Premier League and Valencia in the Spanish LaLiga.

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