Puma will soon be offering Minions' signature designs on its Sportstyle product range following the signing of a new multi-season partnership deal with Universal Brand Development and Illumination Entertainment, the owner of the Despicable Me franchise. The Minions are the iconic characters from the Despicable Me films, which are produced by Illumination Entertainment. Illumination is owned by Universal Studios. For the collaborative footwear and apparel collection that debuts in autumn/winter 2017, Puma's classic models such as the Puma Suede will feature custom Minions-painted graphic insoles that are finished by a de-bossed collaboration logo, including the Puma No. 1 logo and the Minions' logo. Starting June 1, the adults' range of the new Puma x Minions  line will appear globally on Puma.com, in Puma stores and at select lifestyle retailers like Colette and Opening Ceremony, while the kids' collection will be available on Puma.com, Puma stores and kids' retailers. Despicable Me 3, the new Minions' movie, will arrive in theaters on June 30.

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