Rapala VMC Corporation has sold Willtech Gift (HK), a unit involved in the manufacturing of gift items in China, to Pylones, a French-based developer and retailer of premium gift items with a global reach. Back in 2001, Rapala acquired the totality of Willtech's business, which consisted of manufacturing gifts as well as fishing lures at different times of the year. Since then, Willtech has been making lures for several brands of Rapala at its facilities in China and Indonesia. On the other hand, Willtech's gift business has become an independent unit, with Pylones as its main customer. This segment represents between 3 and 4 percent of Rapala's total turnover, but with a lower profit margin than its core fishing tackle business.

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