Recon Instuments, the company behind the first consumer heads-up displays...

2014-01-25T00:00:00+00:00

Recon Instuments, the company behind the first consumer heads-up displays for sports, announced full Facebook social media integration with Snow2, allowing skiers to share performance statistics in real time while on the slopes

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Messi and Adidas: 20 Years to El Último Tango

2026-07-15T22:15:00Z By Valentina Giannella

As Argentina returns to the World Cup final, Adidas and Messi celebrate a partnership two decades in the making.
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Skechers builds a motel to pitch itself to football

2026-07-15T16:02:00Z By Valentina Giannella

A brand still associated with comfort footwear is making its case to football not with performance claims, but with a fictional roadside motel and a World Cup-sized cast.
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lululemon's Hamilton series debuts with a golf lesson

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lululemon’s debut ‘Rest Day’ episode has Hamilton taking a golf lesson from PGA pro Min Woo Lee, with golf apparel on display.