Reebok has launched its first collection of adaptive footwear in the U.S., “Reebok Fit to Fit.” The brand has teamed up with online shoe retailer Zappos.com to release its brand new adaptive footwear for people with disabilities. Zappos already has experience with adaptive product offerings for several years with Zappos Adaptive. Reebok shared on Instagram that the goal of the collection is to offer functional products that do not compromise on style and performance. The collection includes the Club MEMT Parafit, a shoe with a medial zipper, a wider low-cut design for easy mobility and a removable insole, and the Nanoflex Parafit TR with a medial zipper and a pull tab at the heel. Both shoes are available in various colors and a wide range of sizes.
In addition to launching the new Fit to Fit collection, Reebok and Zappos are donating 750 pairs of adult shoes to athletes competing in the 2022 Special Olympic USA Games, held June 5-12.
Zappos Adaptive is a shopping experience put together by the U.S. online retailer with functional and fashionable products that make getting dressed easier and meet special needs. In 2020, for example, Zappos Adaptive launched the Single and Different Size Shoes Test Program. The digital offering allows customers of all abilities to purchase a single shoe or shoes in different sizes. The program includes various brands, including Ugg, Crocs, Vans Adaptive, Converse Kids Adaptive, Sorel and numerous other everyday and athletic shoe brands, as well as Puma Easy On/Off Shoes and Lock Laces.
