Reebok Basketball announces first endorsement deal under Shaq’s lead

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Source: Reebok

Reebok has announced a new endorsement agreement with American college basketball player Angel Reese. It is the first signing since former NBA star Shaquille O’Neal was named president of Reebok Basketball earlier this month. Reese plays for the Louisiana State University (LSU) Tigers of the Southeastern Conference. O’Neal also studied ...

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