Reebok Basketball puts star power in its C-suite

By 2023-10-13T06:05:00

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Former star NBA center Shaquille O’Neal has become the first ”President Reebok Basketball.” Another NBA star, Allen Iverson, will be serving as Vice President Reebok Basketball. O’Neal will be focused on player recruitment and business development, Iverson on player recruitment and such community initiatives as his annual Iverson Classic high-school ...

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