Reebok gathered athletes, brand partners and volunteers in four cities around the world on Feb. 8, to try to break some of the fitness-based titles featured in the Guinness World Record in 24 hours using Reebok's Nano 7 training footwear. The attempts took place in New York City, Los Angeles, London and Sydney. Of the dozens of attempts, 44 official records were broken. The company said that the Nano 7 has now helped break more world records than any other shoe ever. Attempts ranged from executing more barbell backflips in one minute than anyone else to running the fastest mile while Hula-Hooping.

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