Reebok has announced a new partnership deal with Jon Jones and Ronda Rousey, two of the best athletes in the world of Mixed Martial Arts (MMA). The sports brand announced on Dec. 2 its partnership with Ultimate Fighting Championship (UFC), the largest MMA promotion company in the world and starting in 2015 it will be the exclusive global outfitter of UFC. Jones is the UFC Light Heavyweight Champion while Rousey is the UFC Women's Bantamweight Champion. The two athletes will be working closely with Reebok in the development and launch the brand's new range of UFC apparel, as well as a new collection of footwear and apparel specifically created for the sport.
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