Reebok has announced a one-year sponsorship contract with Ariana Grande, the 24-year-old American singer and actress. She will act as the brand's ambassador, especially on social media, as she counts 113 million followers on Instagram.
The Italian brand pairs its first Naples store with a short film tracing 40 years of community ties to the city’s Resina vintage market.
UEFA’s commercial arm has launched a formal tender for the Champions League match ball from 2027–28, with Puma and Nike among the potential challengers to Adidas.
The Boston brand secures exclusive footwear and apparel rights, plus naming rights on a new 160,000 square foot training center in Foxborough.
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