Reebok has announced a sponsorship deal with Chris Weidman, the undefeated American mixed martial artist who is the current UFC (Ultimate Fighting Championship) middleweight champion. Weidman, 31, who is also known as the “All American,” was presented with his own customized Reebok shoe, decked out in an American-flag decor. He will defend his title against Luke Rockhold, who is sponsored by Adidas, in the co-main event of UFC 194 on Dec. 12 at the MGM Grand Garden Arena in Las Vegas. The new sponsorship deal builds upon the groundbreaking six-year partnership with UFC(R) that Reebok announced in December 2014.
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