Reebok has announced a sponsorship deal with Chris Weidman, the...

Reebok has announced a sponsorship deal with Chris Weidman, the undefeated American mixed martial artist who is the current UFC (Ultimate Fighting Championship) middleweight champion. Weidman, 31, who is also known as the “All American,” was presented with his own customized Reebok shoe, decked out in an American-flag decor. He ...

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