Reebok has announced that Wang Deshun, known as “China's Hottest...

Reebok has announced that Wang Deshun, known as “China's Hottest Grandpa,” is the latest face of its Be More Human campaign. Deshun, who is 81 years old, got his nickname after he walked shirtless on the runway at Beijing Fashion Week in 2015, showing off his chiseled body despite his ...

REGISTER a Free Account today or SIGN-IN if you are already a subscriber of SGI Europe.

Gated access promo

It’s time to get you onboard. Subscribe today!

Subscribe today for just €9,90 / first month. Cancel at any time.

  • Insights you won’t find anywhere else about sporting goods brands and retailers and the sporting goods market
  • Highly trusted business information you can rely on to make important decisions
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry

 

Or continue reading this article and REGISTER NOW. If you are interested in a Team or Corporate subscription, click here to find out more