Reebok has announced that Wang Deshun, known as “China's Hottest...

Reebok has announced that Wang Deshun, known as “China's Hottest Grandpa,” is the latest face of its Be More Human campaign. Deshun, who is 81 years old, got his nickname after he walked shirtless on the runway at Beijing Fashion Week in 2015, showing off his chiseled body despite his ...

SIGN-IN if you are already a subscriber of SGI Europe - or Register a free account

Gated access promo

Start your 30-day trial for just €9.90

Get access to what the top decision makers are reading in the sporting goods industry:

  • Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
  • Essential E-mail Briefings with the latest analysis and most important industry developments
  • Find inspiration to drive your business forward with our case studies and best practices on business opportunities
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry

For team or company-wide subscriptions and enquiries see our corporate membership page.