Reebok has earned a 2016 Ispo Gold Award in multichannel marketing for its “Be More Human” advertising campaign, developed in partnership with Venables Bell & Partners. The campaign, which was launched in January 2015, celebrates those who dedicate themselves to fitness not for trophies, awards or money, but to improve themselves and make the world a better place. The campaign also unveiled the new Delta logo, a symbol of the physical, mental and social change that comes through living a fitness lifestyle. The award from Ispo comes after other marketing awards for the campaign. In 2015, it was awarded two Silver Cannes Lions and two Bronze Clio Sport awards.

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