Reebok has named Kerby Jean-Raymond, the founder and designer of Pyer Moss, as artistic director of Reebok Studies, a new company division that will reportedly focus on developing young new creative talent and ideas. The project has been compared to the Genius program of Moncler. Jean-Raymond has already collaborated with Reebok on two collections. Jean-Raymond's appointment has been announced alongside that of the extension of the Reebok by Pyer Moss partnership, which was first launched in 2017.

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