Reebok has selected Venables Bell & Partners as its global advertising agency. McGarrybowen, an agency controlled by Dentsu, had taken on the role about a year ago, but it declined to participate in the latest contest for the account. It will reportedly continue to work for Reebok on digital advertising in Europe. McGarrybowen acted as Reebok's agency between 2004 and 2009, when it was replaced by DDB.