Reebok is launching a new marketing campaign, to be formally...

2010-01-21T00:00:00

Reebok is launching a new marketing campaign, to be formally rolled out this spring, stressing the enjoyment of sport, not the competitiveness of it. The new message, “Reethink. Reesport. Rejoy. Reebok,” will not have a large TV or print presence but will be tied to all products.

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