Reebok organized a special contest during the Swedish Tough Viking obstacle race in Stockholm on Aug. 30. In collaboration with The Viral Company, it offered a one-year subscription to Crossfit worth 40,000 Swedish kronor (€4,358.73-$5,625.58) to the person who would accept to get the largest tattoo of Reebok's Delta logo on his or her skin. Anyone else who got a Reebok tattoo of a smaller size would walk away with a SEK5,000 (€544.83-$703.18) worth of Reebok products.

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