Reebok received two Silver Lions at the Annual Cannes Lions International advertising festival. The company bagged the awards in the Cyber category for the digital part of its Be More Human campaign, which was created in collaboration with Venables Bell & Partners in San Francisco. Reebok won the Silver Lions for Integrated Multiplatform and for the Craft and Design of the website. Subway Battle, an execution for the ZPump Fusion by Reebok Korea, was shortlisted in the outdoor category for Ambient Interactive Experience.
Related articles
-
AnalysisDescente in Cortina: home, museum, and showcase
Japanese brand will showcase 90-year history, racing suit technology, and provide athlete support during Olympic Winter Games period.
-
ArticleNIKESKIMS opens first pop-up in London
The Nike-Skims collaboration debuts its first footwear with the Rift Satin as part of a London activation previewing the global Spring 2026 release.
-
ArticleColumbia brews beer using bear poop
The outdoor brand partnered with a Portland brewery to create an IPA using foraged ingredients – bypassing expensive TV slots for earned media buzz.
Intelligence, analysis and advice for the global sporting goods industry.
- COPYRIGHT © EDM PUBLICATIONS GMBH
- Contact us
- FAQS
- Terms and Conditions
- Privacy & Cookies Policy
- Impressum
- Issues
- Topics A-Z