Reebok’S Executive Deck Is Again Reshuffled As Its Sales Woes Continue

Paul Harrington, Reebok’s president and chief executive, is leaving the company to be replaced by Uli Becker, chief marketing officer, as the brand continues to suffer declining sales as well as orders, in spite of better margins. Adidas has already replaced all of the American company’s regional executives, plus the ...

if you are already a subscriber of SGI Europe.

Gated access promo

Start your 30-day trial for just €9.90

Get access to what the top decision makers are reading in the sporting goods industry:

  • Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
  • Essential E-mail Briefings with the latest analysis and most important industry developments
  • Find inspiration to drive your business forward with our case studies and best practices on business opportunities
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry

For team or company-wide subscriptions and enquiries see our corporate membership page.