Reef has partnered with Life is Good on a range of sandals and thongs for both men and women that is meant to celebrate fun, freedom and the spirit of the beach. The collection features Life is Good’s inspirational designs. Life is Good defines itself as “a positive lifestyle apparel brand dedicated to spreading the power of optimism through art and messaging.” The company donates 10 percent of its net profits to help kids in need across the U.S. through the Life is Good Kids Foundation. Additionally, Reef has donated $5,000 to the foundation in connection with the new partnership.

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