Placed under new ownership and new management, Le Coq Sportif has overhauled its strategy, moving away from head-on competition with the sporting goods behemoths, concentrating on tennis and rugby and giving the French brand an alternative lifestyle touch.
Already an SGI Europe subscriber? Sign in here
To continue reading this article subscribe now for the following benefits:
for just 49€/month
Alternatively, try SGI Europe for 1€ for 30 days START YOUR 30-Day TRIAL NOW
If you are interested in a Team or Corporate subscription, click here to find out more