Reinforcing its association with motor sports, Puma has signed a long-term deal to supply all Porsche Motorsport drivers, juniors, young professionals and pit crews – all Formula E and GT racing personnel – with shoes, caps, luggage and fireproof racing clothing. The Puma logo will figure on the racecars and the apparel. Puma and its subsidiary Branded Sports Merchandising will also be developing, marketing and selling Porsche Motorsport replica apparel, footwear, fanwear, accessories and bags.