Replacing Li-Ning, which is going through a major streamlining process, Adidas has agreed to a four-year kit sponsorship deal with Celta Vigo, after a gap of 25 years since the German brand last supplied the kits of the Spanish football club. The new partnership, which covers all the sportswear of the Spanish club, will see the light with the official kit of the 2013-14 season, although the two parties will collaborate to celebrate the deal during the present season. A special-edition kit will be used in January in the Copa del Rey match against Real Madrid, at the Santiago Bernabéu stadium in Madrid. This limited edition will be on sale in the club's official stores this month. Celta earned promotion to the Spanish top division in 2012.

Topics