One of the major Polish sports apparel brands, 4F, has emerged on the Ukrainian market by opening its first store in the country through Epicenter K, which has become 4F’s exclusive partner in the country. The first store is located in Kiev, and by the end of 2020, Epicenter plans to launch two more 4F stores in Ukraine, both in the cities with a population of more than one million people. Epicenter has been the Ukrainian licensee of Intersport since 2015. First established in 2007 and operating in the more accessible segment of the activewear market, 4F has more than 200 retail points and a presence in over 600 multi-brand sports shops in 36 countries. The company is sponsoring eight Olympic committees, including those of Poland, Serbia, Croatia and Latvia. Late last year, 4F also inked a distribution contract with the biggest Russian online retailer, Wildberries.