CEO José Luís Sicre announced at this month’s seventh edition of International Padel Days in Barcelona that All For Padel is looking to make good on its slogan, “Not everything’s padel,” especially when it comes to international expansion. According to CMDsport, the Adidas retail licensee is looking to move into two other racquet sports.
One is pickleball, which boasts about six million players in North America and four million in Spain. In collaboration with Adidas, All For Padel will be releasing two pickleball shoe models for spring/summer 2023 and adding colors and other models in the winter.
The other sport, beach tennis, will be a focus in Brazil – where, Sicre said, All for Padel doesn’t “have much to gain” in pádel, and the potential is “on the beach.”
All for Padel’s original internationalizing segment, pádel courts, came to be five years ago, and foreign markets account for some 98 percent of its sales. The All For Padel Courts brand has brought in €17 million in the current year, up by 22.3 percent from €13.9 million in 2021. The figure for total courts made has climbed from 80 to 2,625 since the inaugural year of 2017, and the courts are spread between 36 countries. One of these is the U.S., as the U.S. Padel Association acquired four courts in 2021. Poland, the Philippines, Indonesia, South Africa, Bahrain, Egypt and Venezuela are on the horizon.
The main business line, pádel-racquet sales, is up year-on-year by 67.6 percent, from €16.7 million to €28 million. Here the domestic market of Spain accounts for a big plurality (41%) of sales.
Overall the company is expecting to close out 2022 with sales of €45 million, up by 47 percent year-on-year. This would be an increase of 78 percent since 2019.
