Decathlon has chosen London-based start-up Zeus Labs to help handle its U.K. freight. Zeus now reportedly handles nearly half of all the retailer’s restocking in the U.K. Zeus was founded by Jai Kanwar and Clemente Theotokis in 2019. It’s a digital freight platform with a vision to drive efficiency in the haulage ecosystem while helping reduce carbon emissions from empty trucks. Zeus’ technology allows shippers and haulers to track their drivers and reduce the number of empty trucks. Decathlon, headquartered in Villeneuve d’Ascq, near Lille, France,  opened its first U.K. store at Surrey Quays, London, in 1999.

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