H&M sets its sights on the sports market

H&M Sergel

Source: David Thunander / Thunander@gmail.com

The Swedish fashion retailer H&M launched a test for the sale of third-party brands a few days ago. The marketplace is called “H&M with friends.” At the same time, there is information that H&M wants to enter the sports market in a bigger way with its own brands.

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