Retail & Distribution

Nike introduces a new, reactive store concept

2020-07-09T17:26:00

On July 9 Nike introduced a new, reactive store concept at its flagship in the Chinese city of Guangzhou. Called Nike Rise, the system tailors the shopping experience to individual “members” – that is, customers registered with one of its apps – and connects them to a community in the ...

SIGN-IN if you are already a subscriber of SGI Europe - or Register a free account

Gated access promo

Start your 30-day trial for just €9.90

Get access to what the top decision makers are reading in the sporting goods industry:

  • Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
  • Essential E-mail Briefings with the latest analysis and most important industry developments
  • Find inspiration to drive your business forward with our case studies and best practices on business opportunities
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry

Start your 30-day Trial TODAY!

For team or company-wide subscriptions and enquiries see our corporate membership page.