Adidas has relocated and reopened its Champs-Elysées store in Paris. The store moved a few meters up the iconic road and is now next to the Georges V metro station. It is an extra-large, three-storey boutique with a sales area of 2,820 square meters.
The first floor is devoted to football. The basement showcases Adidas products for a range of sports, including athletics, running and fitness. It also features a “Run Lab” and two immersive treadmills. The second floor focuses on lifestyle products for everyday wear while offering a panoramic view of the Champs-Elysées.
The store also includes a workshop where customers can personalize their new jerseys and shoes and make them unique.
