Skechers is picking up speed at its largest factory mall store in the world, an immersive performance experience that opened August 29 at Dolphin Mall in Miami.
Following successful performance stores in Canada, Europe and Chile, the 26,017-square-foot location offers consumers footwear, apparel and accessories for basketball, running, soccer, golf, pickleball and the outdoors, as well as renowned lifestyle innovations like Skechers Hands Free Slip-ins.
“The Skechers Performance retail era is in full force: from our first flagship store earlier this year in Canada to two new locations in Europe this spring and our recently opened destination in Chile, all have shown how enthusiastic our consumers are for our Comfort that Performs,” said Michael Greenberg, president of Skechers. “At our largest factory mall location, Skechers’ World of Sports showcases all that’s revolutionary about our one-of-a-kind technologies for the 36 million annually who frequent one of the highest-traffic tourist malls in the country. Like every professional athlete and enthusiast who has stepped into our styles, we’re all in and are ready to change the game.”
Minnesota Timberwolves power forward and Skechers athlete Julius Randle joined shoppers in celebrating the grand opening of the store, which unveiled the brand’s many displays: a running racetrack, basketball and pickleball courts, golf green and soccer and sports adventure areas, all surrounded by state-of-the-art digital LED screens and supported by product specialists and educators. The store also features selfie areas localized with Miami-centric graphics.
Consumers can shop the Company’s specialized technical footwear, as well as key lifestyle product, work footwear and Skechers apparel and accessories.
