Castore has launched its first London outlet store at Outlet Shopping at The O2. This new storefront occupies 121 square meters on the upper level of the complex, nestled next to Reiss. The store features a range of Castore’s women’s and men’s athletic wear and includes a special section for children’s clothing. Will Clarke, Chief Merchandising and Operating Officer at Castore, expressed his enthusiasm about the new venture: “We are thrilled to amplify our Better Never Stops philosophy with the opening of our first London-based Castore outlet store at The O2. This is an exciting time for the brand as we continue our growth trajectory and we look forward to embedding ourselves within our new location.”
Outlet Shopping at The O2, managed by AEG Europe and Crosstree Real Estate, hosts an array of leading sportswear brands including Adidas, New Balance, Nike, and Under Armour. The center’s sportswear category has enjoyed significant growth, with like-for-like net sales increasing by 18 percent this year compared to the same timeframe in 2023. Louisa Dalgleish, Leasing Director at Outlet Shopping at The O2, commented on the addition of Castore: “The growth of our sportswear category underpins the success that brands can achieve here due to the fantastic foundations we have built at The O2, actively managing and listening to our customers at every step. We are a destination that continues to evolve, and Castore is a fantastic addition that will fit in seamlessly with our wider portfolio.”
Since its inception in 2015, Castore has rapidly grown, establishing high-profile partnerships with notable sports entities such as McLaren Racing, Red Bull Racing, England Cricket, and tennis star Andy Murray. Moreover, the brand has expanded its reach through a recent collaboration with Umbro, focusing on partnerships within the English Premier League.
