Columbia keeps going offensive in Asia. The new store, one of the biggest in Japan, mixes natural materials like wood and stone into a sophisticated and urban setting.
Columbia Sportswear has just opened up one of its biggest stores in Japan, a flagship in the heart of Harajuku.
The store mixes natural materials like wood and stone into a sophisticated and urban setting, as Columbia wants this to make customers feel the charm of the Columbia brand’s history and iconic products.
The two-floor store features the largest product lineup in Japan to date. In celebration of the opening, there were also limited-edition styles available only in store, in collaboration with artist North Nado.
