Decathlon is putting its children’s sportswear in front of FirstCry’s more than 25 million registered shoppers, reaching families across India’s smaller cities as demand for kids’ sports gear rises and the retailer expands beyond its own stores.
Decathlon India has agreed a nationwide partnership with FirstCry.com, an India-based platform for children and expectant mothers. As part of the agreement, customers on FirstCry can explore a curated collection of Decathlon’s children’s products, including apparel, footwear, accessories and sports essentials. The range comprises more than 500 sports products across cricket, swimming, tennis, skating, badminton, football, cycling, fitness and outdoor sports.
“Through this collaboration, Decathlon Sports India and FirstCry aim to support parents in encouraging movement, play and active participation in sports,” said Sankar Chatterjee, CEO of Decathlon Sports India. “We believe physical activity is key to holistic wellbeing, fostering not just fitness, but confidence, mental clarity, and social growth.”
Visualizza questo post su Instagram
Demand for kids’ sportswear, outdoor play products, and sports and fitness equipment is on the rise in India. Through the new strategic partnership, Decathlon India can connect with FirstCry’s community of over 25 million registered users across metros as well as Tier 2 and Tier 3 markets. The partnership also supports Decathlon’s broader omnichannel expansion strategy in the country.
As of Dec. 31, 2025, Decathlon operated stores in 82 countries/regions around the world, with a total workforce of nearly 103,000 people. The sporting goods giant, which has its global headquarters in Villeneuve-d’Ascq, near Lille, France, reported gross merchandise volume (GMV) for its full-year 2025 of €20.7 billion, up 7.1 percent year-on-year in the local currency. Net sales last year amounted to 16.8 billion (+4.0 percent). The company was founded in 1976 and is thus turning 50 this year.
