Decathlon Spain will be opening 18 store sections dedicated to football come September, according to Palco23. These will add up to 4,000 square meters of sales floor and have a staff of 90 tending to them.
The initiative stems from a plan to convert the company’s operations from those of a generalist to those of a multi-specialist, with specialists on hand to advise the customer. The running store that Decathlon Spain opened in Burdeos in July was a precursor.
As we’ve reported, Decathlon Spain’s sales and profits for FY 2024 declined year-on-year, by 1.4 and 42.3 percent respectively.
