Peak Performance has recently opened several stores in Germany, China and Japan. Now, the Swedish brand is opening its first store in the UK.
Until now, the UK has been a white spot for Peak Performance. On Sept. 27, the company is finally opening its first UK store in London. The location has been carefully chosen in London’s popular Covent Garden shopping area at 49 Long Acre, where Peak will open a 155-square-meter store.
The store will offer a wide range of skiing and outdoor products. In addition, as is customary in its stores, Peak Performance will offer a repair service and second-hand trade-in.
“London’s world-leading position in fashion and style, combined with a growing community of adventurous outdoor enthusiasts, makes it the perfect destination for Peak Performance,” said Sara Molnar, CEO of Peak Performance. “We couldn’t be more excited to open our first UK store in the heart of its capital. Our hope is that our new store will be a meeting point for local ski and outdoor enthusiasts and a destination for international visitors.”
