With lockers for running groups, an integrated café, and of course a lot of running shoes, Saucony’s first UK flagship is a run-to-place. 

One of the world´s biggest running shoe brands didn´t have a flagship store in the UK, until now. On June 19, Saucony opened up the brand’s first store in a prime shopping spot in the capital of London´s Covent Garden, where a lot of sports brands are already settled.  

Saucony wants its new store to be more than just a retail space; the brand wants to become a “meeting place for London’s running community.” The store design is therefore inspired by the river that gave Saucony its name, creating a welcoming atmosphere with natural elements and dynamic lighting, the brand said.

Inside, there are 100 lockers for running groups, an integrated café, and rooms for community events, making the store a cultural hotspot for running enthusiasts.

“Our goal was to create a place that inspires and connects—in keeping with our brand,” said Cameron Black, VP & GM Saucony EMEA.

saucony london

Source: Saucony

In the store there are 100 lockers for running groups, an integrated café, and rooms for community events make the store a cultural hotspot for running enthusiasts.

saucony london 2

Source: Saucony

In the store there are 100 lockers for running groups, an integrated café, and rooms for community events make the store a cultural hotspot for running enthusiasts.

saucony london 3

Source: Saucony

In the store there are 100 lockers for running groups, an integrated café, and rooms for community events make the store a cultural hotspot for running enthusiasts.

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