French sustainable sneaker brand Veja has inaugurated its first store in London’s bustling Seven Dials district. Nestled at 45 Monmouth Street, bridging the gap between Covent Garden and Soho, the 140-square-meter boutique showcases the brand’s footwear collection, complemented by an onsite cobbler station for sneaker and shoe repairs and cleaning services, catering to all brands. Veja collaborated with London-based interior designer Deidra Hodgson to bring its store concept to life. The space boasts a distinctive rounded shelving display crafted from 5,000 natural stone bricks sourced from France. Opting for natural stone bricks over conventional clay ones, Veja underscores its commitment to sustainability. These bricks are manufactured without firing, significantly reducing their carbon footprint.
This London opening marks another milestone in Veja’s expanding retail journey. Earlier this month, the brand debuted its second US outpost in Williamsburg, Brooklyn. In February, it introduced its inaugural standalone sneaker “repair temple” in Paris, followed by the unveiling of a new Madrid store last year. Veja’s expansion underscores its dedication to fostering sustainable practices within the fashion industry, offering consumers a guilt-free shopping experience while championing environmental stewardship.
