Located at 105 Wooster Street in SoHo, Gymshark’s 350-square-meter pop-up will be open until the end of January 2025. It is in preparation for Gymshark’s first US flagship store, which is expected to open next year.
Gymshark has a long-standing relationship with New York, collaborating with former athlete Nikki Blacketter to open its first-ever pop-up in 2017. Located on Mercer Street, the store saw queues snaking around the block and has served as a blueprint for the brand’s many events and stores in recent years.
In September, the British brand also hosted its biggest event yet, Lift NY, which saw thousands of lifters and athletes converge on Pier 36 for a weekend of training. The company also opened its North American headquarters in the city.
Gymshark prepares to open New York City flagship in 2025 with holiday pop-up
Mitch Healey, retail and events director at Gymshark, said: “The sheer appetite for fitness in New York is clear to see. You only have to walk a few blocks to see tons of people in gym gear heading to or from their sessions. As we approach the holiday season, we wanted to give our community a destination where they can get their favorite sets and hang out with us. As we prepare to open our first US flagship store, Wooster Street is the perfect place to give our community a taste of what to expect from a Gymshark retail experience. And just in time for the holidays.”
