Shoe brand Heydude, which belongs to Crocs, has announced the launch of its own online shop for the German market. The brand is already available in nearly 1,500 shops in Germany. Starting in May, it will also be available via Berlin-based e-tailer Zalando.
Earlier this year, Heydude announced an aggressive expansion plan to increase its number of outlets, stemming from a strategic shift in 2023. The brand ended 2023 with total revenues of $949 million, up 6 percent from the prior year.
Heydude was founded in Italy in 2008 by Alessandro Rosano. The brand was acquired by Crocs in 2022.
