The store is located in the center of Ho Chi Minh City and is a partnership with distributor CBS.
Footwear retailer Hoka has opened its first store in Vietnam.
Located in the center of Ho Chi Minh City, the store is operated in partnership with distributor Central Brand & Specialty Group (CBS) and offers a full range of products, from road and trail running to street-ready styles.
The store features 3D foot-scanning technology that analyzes the shape of the customer’s foot and provides personalized shoe recommendations.
“We chose Saigon Centre – the most strategic and vibrant location in Ho Chi Minh City – because it not only reflects the position of a leading brand like Hoka, but also fits perfectly with CBS’ commitment to improving everyday lifestyles,” said Ty Chirathivat, CEO of CBS.
Hoka was first launched in Vietnam four years ago and is sold through Supersports’ retail channels.
