Deckers’ running brand Hoka opens a pop-up store in East London selling running essentials.
The Deckers Brands label has opened a pop-up store in East London with all the running essentials. The Run Stop Corner Shop on Bethnal Green Road is a one-stop shop with its ATM and produces its own branded currency, known as tokens, to allow customers to make purchases.
“At this popular time of year when runners are kicking off their New Year training journeys, we at Hoka wanted to put runners’ needs first,” said Cynthia van der Moolen, marketing director of EMEA at Hoka.
The brand has set up the FlyLab in the back of the store to showcase Hoka’s innovation and its latest launch, the Bondi 9. Hoka will host regular runs and collaborations from the FlyLab.
